Finding your niche and making money on Youtube

Making money on youtube tutorial 1:  Your niche.

I am qualified to share my knowledge with you as I have spent the last year running and importantly figuring the best practices for creating a successful channel.

If you follow this series of tutorials I guarantee you, you WILL get more views on your channel and make more money. Read carefully, do what I say, follow the instructions and be honest with yourself about your own productions.

This first lesson is about what you should consider before you even set out.

What do you love? What is your niche?

The reason I ask 'What do you love' is that you will not be able to maintain momentum with a cynical approach of how you can make money.

First of all you have to love your subject. It HAS to come from the heart, or it will just wither away and die like a plant with no roots. If it's not something you're passionate about, don't bother.

The second thing you need to consider about your niche is, what special information do you have to share about it? If you love puppets, are yours special and different? If not, make them so before you even start. If you are brilliant at fixing cars, what do you have that nobody else is doing on youtube...high quality close-up photography? Beginners guides? A phenomenal sense of humour that will have people coming back to you again and again? Think about it and plan it first.

Whatever your niche is, do your research and ensure you are not simply repeating what has already been done, or worse still, not even doing it as well.

Thirdly, make sure your niche isn't too narrow. For example, if you are passionate about wine, say Tempranillo, and you want to share you particular love of the history and techniques of production, you could make great videos but your audience will be very limited. By all means maintain that enthusiasm, but consider broadening your channel to cover all wines and alcohol, trends, histories, drinking culture, production methods and more. This way, you will be developing your own knowledge base and growing your reach as you go.

Fourth, look at what other people are doing. Find some videos on similar subjects, search especially for films that have done badly as well as films which have done well. Spend some time discerning the differences and making comparisons; this way you will have a good understanding of what your potential viewers are and are not looking for in a video on your chosen subject. Don't copy, but be inspired!

Fifth, this is tricky, and quite hard to swallow. At first at least, your viewers don't care about you, they are interested in the subject matter. Cater to them, and give them what they are looking for. SERVE your community. Before you become an international mega star, nobody particularly cares about what you had for lunch, what your mates said or whether your back is poorly. Who the hell are you? They are interested in the subject. Not you. Tough that. But there are a million vloggers out there gabbling away into webcams wondering why nobody is interested in their lives. Give your clients the content they are looking for.

If you struggle with this concept, employ a simple trick. In your mind or when you are scripting, avoid using ME or I as much as you possibly can, this will cause you to move the conversation away from yourself and back to the matter at hand.

Subscribe right now so you don't lose this channel, and I will upload more tutorials which will ensure you make the best possible channel you can, and make as much money possible from your Youtube videos. Oh yes, and please click like and share!