Joseph Cheetham-Wilkinson: Non-Christian videos on Youtube

Tuesday 5 November 2013

Non-Christian videos on Youtube

You may have noticed some diversification on the Youtube channel.

The main Youtube channel has been re-named 'Kids' Songs Forever', and there are some key reasons for that.  The Christian kids' songs are the elements of the show which get the most views, obviously this is because they work as stand-alone videos.  The clips get less views as they are just that; clips.  Being just brief sections of the show they have limited use.

The channel will remain the online video home of all things to do with 'Jovis Bon-Hovis and the Creation Crew', but an important decision has been made to include videos on the channel which are not directly Christian.  There are two main reasons for this, one noble and one practical.

Firstly, it's very difficult to run a business on such a small and niche market, namely Christian Children's Media.  We needed to broaden our target.

Secondly, and this is crucial, we are keen to serve God in everything we produce.  Drawing a non-Christian demographic into an arena where they will find Christian content presents a rare opportunity to share the good news, speak openly about Jesus and normalise a relationship with God in a media environment where the two types of movie would not normally be found together.

Christian-only content will tend to preach to the converted, and reach children in Christian families.  Broadening our range will enable us to reach those who would not otherwise come across religious content.

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